reputation recovery

The title of the article says it all, "Sailing through a scandal." Rupert Murdoch and his empire have turned the corner on reputation recovery. As you recall, News Corp was engulfed in scandal over the phone-hacking of a murdered schoolgirl's voicemails. According to The Economist where I...

In an article today on the hiring of a new CEO at American Apparel, I came across this quote from someone at a consulting firm commenting on the transition and the impact on the brand reputation: “The brand is actually a fairly decent brand. It’s a retrievable...