corporate responsibility

The Reputation Institute (RI) has built an entire franchise around how the reputation of the world's largest companies are perceived by consumers around the world. When RI was asked to take a look at the CEOs ranked by Harvard Business Review for providing the greatest contribution to...

Lately, it seems to me that every day brings a different teachable moment to those of us worrying about reputations and communications. Recently I had been following the heartfelt tweets of CEO Tony Fernandes of AirAsia. Yesterday's acknowledgement by President Obama about not sending someone more senior to the...

What’s on the docket for reputation watchers? Here are my predictions, reflections and thoughts on what’s ahead in 2015 and beyond. This was just posted today on HuffingtonPost.The Reputation of Things. This year the term reputation was everywhere. It was no longer primarily reserved for...

A Society Brand. That's an interesting way of phrasing the importance of corporate responsibility for companies and its impact on stakeholders. An article in PRWeek described a study by StockWell where they interviewed 26 financial leaders in the UK -- financial analysts, investment bankers,  investors, brokers,...

I was asked to write an article in a special issue on reputation for Ethisphere.  Ethisphere is a global leader in defining and measuring ethic standards that enhance company reputation and the bottom line. They provide companies with data-driven insights into world-class business ethics and...