Corporate brand

How is this for a headline from Bloomberg: Goldman Sachs Links Bonuses to Protecting Firm Reputation. I like it. Apparently Goldman Sachs is reviewing employees’ efforts annually to protect its reputation and build back clients’ trust. Makes total sense to me as a reputation observer.In...

I think bad news comes in threes. Thinking about President Obama and the recent bad news he has received regarding the terrorist attack in Benghazi, the IRS targeting of conservative groups and the secretly snatched AP reporters' phone records, it has to be true. It...

I had heard of a new CEO listening tour but to me, this was a first. JCPenny is running a social media Apology tour. We've all heard CEOs apologize for one thing or another and we've all worked in companies where a new CEO visits...

I was taking a look at the new Harris Poll RQ study that was released this week. Reputations of U.S. companies are always important to review in order to see how companies or sectors are improving while others are declining. The survey has some reptuational...

I could tell that it must have been the one year anniversary of the Costa Concordia because I started hearing about the shipliner crash in the past few days.  Reputations keep rolling along throughout the year but especially hit home one year later. Whereas they...