Business Recovery Planning & Support

July 05, 2006

Business Recovery Planning & Support

An article in Fast Company on Mastering Disaster mentioned that Gartner reports that 75 percent of large companies will have business recovery plans by 2007. I was surprised that the number was not closer to 95 percent considering that nearly all large companies were touched by 9-11 and had first-hand experience managing to keep their business going during those difficult days.

Three years ago insurance giant AON surveyed U.K. executives and found that business continuity and reputation loss were at the top of the list when it came to the greatest risks facing business. It is now three years later and business recovery plans should be considered business as usual.

Disappointing that 25 percent of companies do not have their recovery plans on a proper timeline and that most large companies are still struggling to get disaster planning in line. Business must be in a position to move forward when uncertainty strikes.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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