Building Back Reputation

October 25, 2011

Building Back Reputation


Reed Hastings, CEO of Netflix, in response to recovering their reputation after several recent missteps:

“The focus is on bringing back our reputation and brand strength, but it won’t happen through grand gestures.”

 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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