Insights into Best Places to Work For: Part 2

April 06, 2014

Insights into Best Places to Work For: Part 2

I mentioned in my last post that there was a Part 2. Here it is. I have been particularly interested of late in employee engagement and activism. At Weber Shandwick, we just released a large global survey on Employee Activism and I will cover that in my next post because it deserves more attention than just a mention. It’s a big deal and can seriously impact reputation in a good way.

We think that The Best Companies to Work For are likely leaders in employee engagement given that Fortune assigns scores to companies largely based on employees’ attitudes about job satisfaction and workplace camaraderie. This year, we wanted to look for evidence of this job satisfaction and see if any employees responded to their organization’s Best Company distinction. We searched the comments section on each Fortune Best Company profile for employees posting messages and found that 11% of Best Companies had at least one current employee who posted something. Comments were nearly all positive. Examples of posts found on the Fortune website include:

·          “Benefits are excellent. They have a less hostile work environment than many Silicon Valley companies that seems more focused on cooperation. A very employee centered company.”

·          “I have called [company] my work home for almost four years now and the people and atmosphere are great! I am so proud of my company for being chosen as one of the Top 100 Places to work!”

·         “I’m so proud to work for this company!! It is truly a great place to work!!” (This positive comment was posted by an employee whose company actually reported negative job growth.)

As you will see with our new research, employee activism is the next new thing. Employees can be expected to rise up and support their employers. Just you wait. Years ago when I used to look at these comments to lists and rankings, the commentary was usually pretty snarky and sharply critical. Today, we are seeing a shift whereby employees are defending their companies and making their engagement visible. As I just said, just you wait. Look for my next post, possibly tomorrow.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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