Best Places to Work For — Reputation Boosters

March 27, 2008

Best Places to Work For — Reputation Boosters

We are still reviewing Fortune’s Best Companies to Work For and found some more interesting facts on how reputations can be enhanced by this accolade. We decided to look backwards at the award winners over the past three years to see if there are any differences in what makes a winning workplace. [I should note that the most important factor is employee ratings which accounts for two-thirds of the final score.]
Among the benefits offered by the 100 Best Companies to Work For, the most commonly offered perk is telecommuting (at least one day per week), followed by on-site child care. However, on-site child care may be losing some of its strength as a “Best” driver – 12% fewer companies on the 100 Best listing offered it in 2008 than did in 2006. On the other hand, 43% more Best Companies are offering fully-paid health care suggesting that this benefit is helping drive companies to be ranked as a Best Company to work for (not surprising considering the rising costs of health care and how hard it is to find an employer that pays 100% of health benefits). In fact, eight companies that offer fully-paid health care did not appear on the best employer list in 2006.

As for fully-paid sabbaticals, it looks like this is diminishing as a best workplace factor. Too bad.

Fortune Best Places to Work For Driving Factors

200620072008% change 2008 vs 2006
Benefit# companies out of 100 ranked# companies out of 100 ranked# companies out of 100 ranked
On-site child care333229-12%
Fully-paid sabbaticals252218-28%
Fully-paid health care141620+43%
Allow telecommuting at least 20% of time (or 1 day per week)798284+6%

Source: Weber Shandwick proprietary analysis 

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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