Airport Icon

March 17, 2009

Airport Icon

  Visiting Chicago and arrived at the airport yesterday. Since I had not slept well the night before, I was determined to find a Starbucks on arrival. As I deplaned, I looked around for the baggage handling and exit signs to find the taxi line to get to our Weber Shandwick office. I looked up at those airport signs when I left the plane — you know the ones with the suitcase identifying where baggage handling is along with gates and terminals — and among those icons at ceiling height was one for Starbucks. It was the green and white Starbucks logo. I thought that maybe I was seeing wrong since there was no icon for any other food outlet.  I scrunched my eyes to see the sign more clearly and followed it.  It was the Starbucks logo and I was soon standing in line for a Pike’s Place. I was delighted since caffeine was my drug of choice at that early hour. Thought it was interesting how Starbuck’s reputation could be so pervasive in our culture that it had its own airport sign for travelers. When I return later today, I am going to look for one for McDonalds.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

  • Erin Purcell
    Posted at 21:09h, 18 March Reply

    I know Chicago’s airport has a terrific McDonalds. Did you ever find the sign? 🙂

  • Dr. Leslie Gaines-Ross
    Posted at 20:15h, 19 March Reply

    I made an earlier plane so dashed to the gate and did not look up. Will check next time I am in O’Hare. Hope you are well. lgr

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