Dr. Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations. I have been the lucky architect of landmark research on CEO and corporate reputation, CEO transitions, executive thought leadership, online reputation management and reputation recovery.  In 2003, I wrote CEO Capital: A Guide to Building CEO Reputation and Success. The book describes the inextricable link between CEO and corporate reputation and provides practical, straightforward advice for CEOs as they journey through their first 100 days to their last 100 hours. My second book Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation provides insights into how companies manage crises and restore their good name. I am also the author of Reputation Warfare which appeared in Harvard Business Review and provides insights into managing online detractors. Prior to joining Weber Shandwick, I was the Chief Knowledge & Research Officer Worldwide at Burson-Marsteller and the Marketing & Communications Director at Fortune.

My favorite reputation quote is from Warren Buffett: “If you lose dollars for the firm by bad decisions, I will be understanding. If you lose reputation for the firm, I will be ruthless.” Amen.

You can contact me at lgaines-ross@webershandwick.com, at work at 212.445.8302 or at the Contact Leslie form on my blog.

Blog disclaimer – The views expressed on this blog are my personal opinion and do not necessarily reflect the views of Weber Shandwick.