24/7 —>1440/7 News Cycle?

January 17, 2011

24/7 —>1440/7 News Cycle?

A survey on irritating buzzwords was forwarded to me last week and I was delighted that “online reputation management” was not among them although it made me wonder. In my narrow world, online reputation management seems to be ubiquitous and I use it alot. The last thing I would want to be called is bothersome. However, the analysis by an independent research group for The Creative Group looked at the” most annoying” industry buzzwords according to marketing and advertising executives. As you can only imagine, “social media” and “social networking” are at the top. I have to admit that I have used some of these words myself so I am not a complete innocent. However, I am now forewarned.
I noticed that 24/7 was mentioned (number 20) which made me recall the New York Times Public Editor’s article from yesterday that cited the paper’s dot com site’s assistant managing editor Jim Roberts who calls it the 1440/7 news cycle because there are  1,440 minutes every day, seven days a week with “each one of those minutes demanding news for delivery to a networked world.”  I think that Jim Roberts has it exactly right when it comes to filling the news demand.

25 Most Annoying Marketing Buzzwords

  1. “Social media/social networking”
  2. “Synergy”
  3. “Free”
  4. “Innovative/innovation”
  5. “ROI/return on investment”
  6. “Extra value/value added”
  7. “Model(s)”
  8. “Telemarketing”
  9. “Social media expert”
  10. “Resolve”
  11. “Moving forward”
  12. “Branding”
  13. “Multitasking”
  14. “Going green”
  15. “Proactive”
  16. “Think out of the box”
  17. “Culture change”
  18. “End of the day”
  19. “Interactive”
  20. “24/7”
  21. “Integrated/integration”
  22. “Viral”
  23. “The big idea”
  24. “Leverage”
  25. “Unique”
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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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