15 minutes of shame

May 28, 2010

15 minutes of shame

   An article in yesterday’s WSJ (need subscription) had a smart opening paragraph. It was an oped by Peter Hart and Dan McGinn, well-known pollsters and strategists, about the oil spill in the Gulf of Mexico and the impact on reputation. The play on the Andy Warhol quote is a true keeper. Here it is:

Pop artist Andy Warhol predicted in the 1960s that “in the future everyone will be world famous for 15 minutes.” Well, the future turned Warhol’s prediction on its head: 15 minutes of shame has replaced 15 minutes of fame.

This sentiment marks why I wrote my book on reputation recovery. Every company can expect their 15 minutes of shame today. It may be 15 minutes, 15 hours, 15 days, 15 weeks or 15 months. I did not want to start the holiday weekend here in the U.S. without mentioning that this is at the core of reputation management today and the need to be prepared.  Enjoy the weekend. I intend to.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of corporate and CEO reputations.

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