Employee communications will undoubtedly be the hot topic of the next few years, especially in the reputation space. As leaders come to terms with the fact that employees can be their best advocates and worst badvocates, internal communications will rise to a new level. That’s a good thing because I think leader-to-employee communications is more immature than the art and science of external communications. With all the technology we have, you’d think that employee communications would be more advanced. But it is not. Research by Dov Seidman and the Boston Research Group surveyed thousands of employees at all levels. One of the more startling findings was that 27% of bosses think that employees are inspired by their firm, when in fact only 4% of employees agree. And 41% of bosses say their firms award people based on values rather than financial performance. Only 14% of employees agree. Bosses have much to do to get employees inspired and willing to go the distance to make their firms successful and a place others want to work at. Talent, leadership and culture are drivers of reputation. Time to inspire before it is too late.