Why reputationXchange?

May 20, 2006

Why reputationXchange?


As I have recently changed jobs, I thought it appropriate to begin a new blog. I am now the Chief Reputation Strategist at global public relations firm Weber Shandwick.

Naming this blog was not easy but once I thought of “reputationXchange,” it felt just right.

Here’s my thinking behind reputation(e)Xchange. An Exchange (like the New York Stock Exchange or London Stock Exchange) is a market where securities, options, futures or commodities can be bought and sold. In my world, reputation is its own form of currency. An organization, leader, company or country trades its reputation on the open market for the best talent, partners and investors that it can attract. The entity also uses its reputation to bolster its standing and win support in times of crisis or uncertainty.

Join me at the reputationXchange (formerly www.reputationwatch.blogspot.com). Boxes are being upacked as we blog. lgr

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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