What a Week for Reputation

January 26, 2007

What a Week for Reputation

We have been very busy in reputation-land. Our global 500 CEO Departures study was featured in the Financial Times with a sidebar and chart. Interest seems quite strong which makes me think once again that there is an insatiable appetite for CEO news and information, good or bad. Bloomberg International was also interested in the changing CEO churn and broadcast a feature in Europe and Asia-Pacific (with yours truly). I should add that both the FT and Bloomberg are wonderful to deal with.

Other interesting tidbits crossed my desk this week. Another reputation service has surfaced — www.dbuz.com. However, this one surprised me. My blog has covered other reputation defender sites but dbuz goes to a new level. One news story referred to it as digital dirt. Here is what the press release says:

Do you have skeletons in your closet? Do you think no one will find out what you did last summer? Do you have the dirt on someone that you would like to share anonymously? Dbuz.com can make your life a living nightmare or an absolute breeze. Members write comments about anyone they know for the whole world to see, but there’s a catch. Those same people can write comments about you!

Visitors can browse Dbuz.com and post negative or positive comments about people they know. If you purchase a membership you earn the right to delete 30 per cent of the comments written about you. That way you can keep your darkest secrets off the Internet.

“Everyone has secrets. The best way to keep them secret is to join Dbuz.com,” says Dbuz.com CEO, name withheld. “Dbuz.com finally lets nice guys finish first while the rest are revealed.”

Another survey mentioning reputation appeared in the Financial Times on January 23rd. The survey by PWC researched consumers and pharmaceutical industry executives about pharmaceutical companies. They found that a large 78 percent of consumers report that they considera company’s reputation when deciding about drug treatment. The PWC study found wide gaps between consumers and pharma execs about the industry. No surprise there.

Additionally, trust in business and the CEO post is always on the agenda at Davos. Edelman’s 2007 Trust Index was released at the WEF and business received the highest ranking in the U.S. since 2001, while government received its lowest level. Deep distrust of CEOs continues. Hopefully, that will change too.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

  • ReputationDefender
    Posted at 23:47h, 02 February Reply

    Thank you for the thoughtful blog. Just wanted to let you know about our company.

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