Welcome to a new CEO

March 04, 2016

Welcome to a new CEO

It is always fun to come across something unexpected. I often talk about what CEOs should do in their first 100 days to introduce themselves to employees and others. But a colleague forwarded this to me which is what employees did to introduce themselves to their new president and CEO, Svein Tore Holsether. What a twist. Employees of Yara. a firm that specializes in agricultural products, took the first step in saying hello from all over the world and in their own languages. Watching the video gives an onlooker of the global reach of the company. Luckily, there are subtitles so I could read what each person was saying. Definitely an idea to save when it comes to smart things to smooth a CEO or any executive transition.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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