Weekend Thoughts

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May 30, 2011

Weekend Thoughts

First, happy Memorial Day to those of us in the US. And many thanks to those who have fought valiantly in defense of the USA!  We are honored.
Turning now to reputational matters on my mind, I was thinking about reputation rankings over the long three day weekend. I happily concluded that our national obsession with rankings is actually a good thing.  Although I often  post about the endless number of top 10 and “best of” lists that quantify the meaningless to the meaningful, there is a silver lining to our rankings mania.  Companies — in all regions — work hard to be admired. Instead of complaining about the information fog we now live in brought on my all this quantification, I realize that we are lucky to have them in the first place. These reputation yardsticks help to challenge companies to measure up reputationally or move out!  Companies, from good to great, want to be seen as the most admired, most respected, most reputable and be chosen over their peers. The end result is good for us all  because companies now must regularly apply their resources to being good corporate citizens, best places to work, good quality providers, etc.  And what could be wrong with that.

 Just a thought for the lovely weekend that we are having here in the US and thanks again to those who have made Memorial Day what it is.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

1Comment
  • Carrie Taaca
    Posted at 03:11h, 31 May Reply

    Hi Leslie,Can I contact you via email? I have a quick question Id like to ask you. You can reach me at ctaaca@gmail.com.

    Thanks!

    Carrie TaacaHigher Level Group / The Leadership & Influence Blog

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