USA Tops Country Brand Reputation List

November 14, 2009

USA Tops Country Brand Reputation List

  The USA earned the top spot as the world’s highest-ranking country brand for the first time in the fifth annual Country Brand Index (CBI) from Weber Shandwick and sister agency FutureBrand. The USA rose from its previous third place spot one year earlier to snatch the top honor. Although the USA did not win the 2016 Olympics honor via its Chicago bid, in the CBI beauty contest, the USA beat out all other countries.  As I expected, the Obama presidential effect of hope and optimism played a major role in the ranking.  As it is with CEOs, Obama has become the face of the nation. The same influences that were at work in Obama’s winning of the Nobel Peace Prize undoubtedly helped lift the reputational tide in favor of the USA in this widely publicized country brand ranking. The top 10 country brand reputations are:

  1. USA
  2. Canada
  3. Australia
  4. New Zealand
  5. France
  6. Italy
  7. Japan
  8. UK
  9. Germany
  10. Spain

As it has been said, Yes, the USA can.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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