Two Stops Later

February 26, 2009

Two Stops Later

Sitting in the Lufthansa lounge waiting for the next stop in my multi-market tour of Europe to talk about Weber Shandwick’s newest research on online reputations. Paris and Milan were beautiful of course (the little I saw) but our meetings went well and I learned a few new things. Similar to companies worldwide, some do not see their reputations threatened online and have not experienced their “Dell moment.” Thankfully the world is also somewhat different when it comes to online communications. Keeps me in line. In Paris, I was surprised to learn that bloggers are not as trusted as I imagined. It appears that there is some concern over people paying bloggers to mention items on their blogs and promote them. Since this has happened to some extent in the U.S., I had not realized the extent to which this could be stalling the wide acceptance of social media in Paris.  When people paid others to push products or issues online in the U.S., it failed fairly quickly since it was widely scorned by the public. This became a fast no-no for any company or individual.  My sense is that this will happen in Paris as it did in the U.S.  Regarding Milan, online reputation management is familiar to many but less developed than in other markets like the U.S.  Twitter is still an oddity but it is just recently that it has exploded in the U.S. and elsewhere.  Facebook in Milan has just taken off over the past six months and expected to surge this year. Off to my next reputation whistle stop city.

 

Love the spelling of reputation in Italian….reputazione.

 

[Am not totally traveling by train in case you are interested. Planes and trains!]

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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