Trust + Reputation

March 20, 2011

Trust + Reputation

I am traveling in Asia so have not had alot of time to write in my blog. 
I just read this interesting perspective on what eBay said their real accomplishment was: “…neither their clever technology nor the marketplace they created. Rather, it was to build trust between people who had never met.” That’s reputation building at its core — building reputation between people who’ve never bought or come close to the company’s products.

I have been traveling to different markets to discuss my article on Reputation Warfare. In one meeting, a corporate communciations officer told me that after a recent crisis, the previously shy CEO said he now realized he was the company’s PR chief. And to keep it coming. It often takes a crisis to turn chief executives into media hounds.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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