Tracking Employees Online

November 15, 2010

Tracking Employees Online

In our research on online reputation management, Risky Business, which we conducted in cooperation with The Economist Intelligence Unit,  we found that employee criticism tied for first place with leaked confidential information as the greatest online reputation risks to a company’s reputation. Today I read about a product called Social Sentry that provides employers with the ability to track what employees are saying about the company in social media while using work computers. The software lets a company know if something questionable is being said such or revealed.  [Note: If an employee is using his or her own personal computer, it cannot track that information.] The article points out that this tool brings the privacay debate to the surface.
Of course, this is one way to manage reputation but one has to ask whether it is really worth it? I am not sure.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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