Timing is Everything in Reputation

August 08, 2012

Timing is Everything in Reputation

Timing is everything when it comes to reputation. There are several articles today about how London’s reputation for financial integrity has been damaged by recent events in their banking system. What’s more interesting to me besides the three banks whose reputations have been undercut for rigged interest rates and money laundering is the timing of these crises. All three bank debacles occurred within weeks of each other which is a collective reputation-killer for the city of London and the sector. I always say that you can err once, misstep again but the third time and you’re out! I think that is a baseball cliche of sorts. But it is true that three is the magic number when it comes to reputation. Companies and leaders fall, often trip a second time as they institute change but on the third try, you definitely lose investor and customer patience.  After a third attempt or three sequential mishaps, your reputation gets a scarlet R. I think that is what is happening to the U.K. banking system. Not that this has not happened to us in the U.S. We have had our fair share of 1-2-3 and 4+ reputational fouls.  In fact, enough for a lifetime. The saving grace for the U.K.’s financial sector is that the Olympics are stealing the show and its summer holiday time. People are also very worried about the economies around the world and leadership changes in the U.S. and China. As they say, timing is everything and the U.K. banks picked a good time to stumble (if they had a choice, very unlikely).
There was a line in one article about this reputational meltdown for the City of London which made me read it twice: …”the U.K. government had launched a public inquiry into banking culture — even bringing in a bishop to offer a moral perspective.”  I am curious what the Bishop shared.

There are plenty of companies with excellent ethical programs and cultures that could serve as best practices for these wronged companies. I’d turn to them too. We’ve got to get these ethical violations straightened out to restore trust once again in our financial centers. Let’s do more than keep our fingers crossed. And let’s make sure we listen to the stories from the other side in case we’re not hearing the full story. That’s been known to happen!

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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