Thought Leadership Rises 5%

November 02, 2011

Thought Leadership Rises 5%

 Thought leadership, according to an alert I just received from LinkedIn, is up 5% in terms of people’s skills.  Apparently 38, 710 people have attributed this skill to themselves. That seems like alot and a little. Hard to say. However, I’ve written here several times on the challenges and opportunities of being a thought leader. It comes in and out of fashion depending on the economy and the industry. Yet, who can argue with having new ideas and thoughts? In my line of work, thought leadership has definitely increased in importance. Communications and public relations agencies are now expected to have the pulse on new ideas and insights for our clients and the industry as it increasingly reaches the top echelons of companies. Communications is ubiquitious and can make the difference between success and failure. Bringing new ideas to the fore on how communications and reputation are transforming the world at large (including politics) is critical.
What I find hard is coming up with new new ideas that break ground.  Here at Weber Shandwick, we probably outpace the industry in developing a wide range of new ideas and launching new research endeavors that back them up. Instead of relying on one or two big thought leadership efforts, we challenge ourselves to think differently every quarter. Hard stuff. But I am personally gratified to hear that 38,709 others are doing the same.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

  • Charles H. Green
    Posted at 00:39h, 07 November Reply

    What’s next–postings saying, “Humility is probably my greatest quality?”

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