The Reputation Premium

August 23, 2007

The Reputation Premium

The August 4th issue of The Economist wisely sums up the criticism about Rupert Murdoch’s acquisition of the Wall Street Journal.
“If Mr. Murdoch degrades the Journal, he will be destroying the very thing for which he is paying such a premium–the paper’s reputation.”

Simply said and the simple truth.

Reputation is immeasurable.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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