The Reputation Premium

October 04, 2008

The Reputation Premium

Could not overlook a statement in the New York Times about Warren Buffet’s investment in GE and what they call the “credibility dividend.”  In the article on his $3 billion GE influx, Steve Lohr wrote: “Warren Buffet has become the new triple-A credit rating system. It’s a big endorsement for G.E.” Worth noting that the reputation of one man and his investing strategies at Berkshire Hathaway could do what the markets couldn’t – keep hope alive. Buffet is a one man reputation guarantee.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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