The R Word

July 16, 2011

The R Word

A lot interests me about the Rupert Murdoch and News Corp unfolding crisis. But two things are on my mind. One is a quote that I have used from Murdoch in articles or such: ” Reputation’s worth more than the last hundred million dollars.”  The second is that Murdoch has not used the “reputation” word in his comments although the only female in this drama, Rebekah Brooks, has. She said the following in her resignation letter: “The reputation of the company we love so much, as well as the press freedoms we value so highly, are all at risk.”  Let’s see who uses it next.
Update…

7-16 Just read that Murdoch said that the da mage to News Corp’ reputation  is “nothing that will not be recovered” and that “We have a reputation of great good works in this country.” More to come.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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