Starbucks Tag

11 Aug Politicizing reputation

        One of the trends I talk about when it comes to reputation is how politics is no longer a strange bedfellow to companies.  Companies and their leaders now find themselves taking sides on climate change, same-sex marriage, immigration, gun control and a host of other...

Read More

17 Mar Airport Icon

  Visiting Chicago and arrived at the airport yesterday. Since I had not slept well the night before, I was determined to find a Starbucks on arrival. As I deplaned, I looked around for the baggage handling and exit signs to find the taxi line...

Read More