rI Tag

The Reputation Institute (RI) has built an entire franchise around how the reputation of the world's largest companies are perceived by consumers around the world. When RI was asked to take a look at the CEOs ranked by Harvard Business Review for providing the greatest contribution to...

Interesting news came across my alerts yesterday. A private equity company, Catalyst Investors, made a minority equity investment in Reputation Institute.  This news caused a friend of mine, Bruce Rogers, who is the chief insights officer for Forbes and columnist on thought leadership to write, "Reputation management...

I wanted to return to the subject of CCOs. I just spoke via SKYPE to a group of communications professionals in Nigeria about the importance of CEO communications and corporate reputation. As I was preparing, I started thinking again about how useful the information we...

Every week I think nothing new is happening in the world of reputation. And I am always wrong. There are always CEOs coming and going, companies that get into trouble and lose reputation points and new things to learn. That’s the best part. Here’s a...

It is not every day that I read an article several times over and then take notes. That is what I did after reading Graeme Trayner’s paper presented at the Annual Market Research Society Conference, March 2012. Its title is “Emblems and Shortcuts: Rethinking Corporate...

Reputation Institute came out this week with their RepTrak Pulse survey for the US. It measures the reputation of 150 largest US public companies among consumers.  In addition to the usual who's up and who's down, RI reveals some interesting stats that confirm our research...