reputation Tag

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03 Oct Good company, good target

Have you wondered like me why firms that are good end up being good targets? Is being number 2 easier than being number 1? Maybe so. Fortune calls this the “good company, good target” phenomenon. In short, the more virtuous the company, the more problematic....

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30 Aug Reputacion in Mexico

Just returned from Mexico City where Weber Shandwick opened a new office as part of our LatAm network.  We held a terrific event to officially officially declare that we are open for business! At the spectacular breakfast event, we released our results on CEO and corporate...

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13 Feb How the Public’s Vote Counts in CEO Reputation

The Reputation Institute (RI) has built an entire franchise around how the reputation of the world's largest companies are perceived by consumers around the world. When RI was asked to take a look at the CEOs ranked by Harvard Business Review for providing the greatest contribution to...

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