reputation defense Tag

I was asked to write an article in a special issue on reputation for Ethisphere.  Ethisphere is a global leader in defining and measuring ethic standards that enhance company reputation and the bottom line. They provide companies with data-driven insights into world-class business ethics and...

An article in PRWeek alerted me to a new and maybe not so new tactic in reputation defense. BlackBerry, the mobile smartphone company, described on its blog its decision to strike back at misleading and misinformed rumors and facts about the company.  The site – Blackberry Fact Check (#BBFactCheck) --  was introduced...