PRWeek Tag

A Society Brand. That's an interesting way of phrasing the importance of corporate responsibility for companies and its impact on stakeholders. An article in PRWeek described a study by StockWell where they interviewed 26 financial leaders in the UK -- financial analysts, investment bankers,  investors, brokers,...

An article in PRWeek alerted me to a new and maybe not so new tactic in reputation defense. BlackBerry, the mobile smartphone company, described on its blog its decision to strike back at misleading and misinformed rumors and facts about the company.  The site – Blackberry Fact Check (#BBFactCheck) --  was introduced...

You have probably read enough about our survey The Company behind the Brand: In Reputation We Trust. The first segment of the study, released in early 2012, reported on the growing interdependence of product brand and corporate reputation. The findings alerted marketing and communications executives...

An interesting study appeared this week from Willis Group Holdings on reputation risk. They examined 600 publicly-held companies.  Here are some of the more interesting details:95% (a lot) of major companies have suffered at least one reputational crisis in the past 20 years Major companies suffer...