protests Tag

Have you wondered like me why firms that are good end up being good targets? Is being number 2 easier than being number 1? Maybe so. Fortune calls this the “good company, good target” phenomenon. In short, the more virtuous the company, the more problematic....

Just was forwarded an interesting study out of Northwestern's Kellogg school. It found that the share price of a company that is being boycotted drops nearly one percent for EACH day of national print media coverage. Ever wondered what happens when those protesters zero in...