15 Feb Reputation with a purpose…
Posted at 11:33h
in Blogroll, Brands, Company behind the brand, Corporate brand, corporate reputation, Reputation building, Research, Weber Shandwick 0 Comments
An article in the New York Times on purpose-marketing echos my firm belief that the company behind the brand matters more than ever. In fact, Stuart Elliott says it himself: "Purpose marketing is becoming popular on Madison Avenue because of the growing number of shoppers...