Oxford Metrica Tag

Like many people, I've been following the Lufthansa crisis non-stop as more information continues to surface. A recent article in Quartz on the horrific tragedy reminded me of the excellent work that comes out of Oxford Metrica, an analytics and advisory firm on reputational issues. I...

        Love this quote from the Oxford Metrica/Aon 2012 Reputation Review and it applies not only to corporate communications but to CEO communications. A good CEO narrative can make all the difference to reputation: "Communications that strengthen reputation are far more valuable than is recognised. We can make companies...

What spooks markets the most? If you closely follow crises, you probably think about how many different types of crises there are. For example, how do the markets react to a crisis that is due to the questionable behavior of the company or employees? What...

I was pleased to be alerted to a copy of Reputation Review 2012 by Rory Knight, chairman of Oxford Metrica. Years ago I used some of their research in my book on CEOs and particularly on how CEOs can build their reputation or kill it...