When 2013 closes out next week, Netflix might possibly be the best performing stock in the S&P 500. Its stock has climbed about 310 percent! This is the same company that was going to raise prices by 60% and spin off its DVD mail order...
Reed Hastings, CEO of Netflix, in response to recovering their reputation after several recent missteps: "The focus is on bringing back our reputation and brand strength, but it won't happen through grand gestures." ...
This week we launched our excellent survey on what it takes to socialize a brand. It is among top marketing and communications executives in companies around the world. One of the drivers of world class social brands is being ever so careful about the assaults...
The trading scandal at UBS brings to mind the long journey that companies undertake to recover and restore reputations. UBS is now back at square one as they deal with the recently revealed $2.3 billion rogue trading. This reputation disaster brought me back to...