industry reputation Tag


13 Mar What goes into corporate reputation?

In our new global research on CEO reputation that we just released, we asked several questions on corporate reputation in general.  How could I resist? Interestingly, nearly nine in 10 executives (86%) consider the reputations of their companies to be strong. However, fewer than four...

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17 Nov Holiday reputation of retailers needs protecting

Some new research just came out from Toluna Research for about consumer perceptions of big and small retailers this holiday season. Because of the recent spate of big retailer security breaches, consumers are expressing great concern. 69% are concerned about security when shopping online this...

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01 Dec Technorati take a reputation detour

I've always said that every industry gets its turn at reputation downfalls. Every industry has to be prepared for clearing its name when crisis strikes. We've seen that in the oil industry, financial services industry, auto industry, pharma industry and so on. The one industry...

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29 Mar The Reputation Stumble Rate Recedes Slightly

Weber Shandwick’s annual calculation of reputation loss – the “stumble rate” – finds that a few more of the world’s largest companies retained their esteemed status as their industries’ #1 most admired company during 2012. This is good news. Each year Weber Shandwick measures the rate...

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