Harris Interactive Tag

04 Jun Changing how we think about reputation

It is not every day that I read an article several times over and then take notes. That is what I did after reading Graeme Trayner’s paper presented at the Annual Market Research Society Conference, March 2012. Its title is “Emblems and Shortcuts: Rethinking Corporate...

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25 Feb Reversal of Fortune

An interesting study appeared this week from Willis Group Holdings on reputation risk. They examined 600 publicly-held companies.  Here are some of the more interesting details:95% (a lot) of major companies have suffered at least one reputational crisis in the past 20 years Major companies suffer...

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