corporate reputation Tag

As I was preparing for a recent presentation on trends in the corporate world, I came across this quote from Howard Schultz, CEO of Starbucks. The article was about how he showed up in Rufus King Park in Jamaica, Queens with rapper Common to nudge...

Always enjoy finding some new data on the value of corporate reputation among different subsets of companies. Small and mid-cap companies believe that 28% of their value is attributable to reputation. Thus, the total value of corporate reputation for all UK listed companies could be...

Came across an illuminating research report by Stanford Business School, Trust and Consequences: A Survey of Berkshire Hathaway Operating Managers, by David Larcker and Brian Tayan. They surveyed the CEOs of approximately 80 Berkshire Hathaway subsidiaries. It's an ingenious idea because how often have business people...

The universe of female executives and CEOs is very small: Just 5% of U.S. FORTUNE 500 and 4% of FTSE companies are run by women. On a global basis, just 9% of CEOs and managing directors are women.  We at Weber Shandwick just recently released our own information...

One of the findings from our study on the CEO Reputation Premium has to do with the perceived strength of respondents' corporate reputations. Less than 4 in 10 global executives (38%) said that their corporate reputations were "very" strong. The fact that another one in two (48%)...

As you may know, I've been interested in the topic of corporate vs. brand reputation for a long long time. With all the choices that consumers have today when selecting products and services,  a changing roster of criteria now factor into purchase decision-making. In addition to price and...

In our new global research on CEO reputation that we just released, we asked several questions on corporate reputation in general.  How could I resist? Interestingly, nearly nine in 10 executives (86%) consider the reputations of their companies to be strong. However, fewer than four...