company behind the brand Tag

Came across an illuminating research report by Stanford Business School, Trust and Consequences: A Survey of Berkshire Hathaway Operating Managers, by David Larcker and Brian Tayan. They surveyed the CEOs of approximately 80 Berkshire Hathaway subsidiaries. It's an ingenious idea because how often have business people...

As you may know, I've been interested in the topic of corporate vs. brand reputation for a long long time. With all the choices that consumers have today when selecting products and services,  a changing roster of criteria now factor into purchase decision-making. In addition to price and...

Every week I think nothing new is happening in the world of reputation. And I am always wrong. There are always CEOs coming and going, companies that get into trouble and lose reputation points and new things to learn. That’s the best part. Here’s a...

The New York Times had a very interesting article yesterday for a variety of reasons. But one reason that hit the spot was about how consumers make decisions and how the author went about choosing the right baby formula for his infant. After he and his...