CMOs Tag

On top of everything else, CEOs are now the new HR Directors. In a study conducted by Universum, many leaders assign the CEO as primarily talent magnet. CEOs share this responsibility with marketing who help shape the employer brand through communications, social media and customer-facing...

Every week I think nothing new is happening in the world of reputation. And I am always wrong. There are always CEOs coming and going, companies that get into trouble and lose reputation points and new things to learn. That’s the best part. Here’s a...