Charles Fombrun Tag

The Reputation Institute (RI) has built an entire franchise around how the reputation of the world's largest companies are perceived by consumers around the world. When RI was asked to take a look at the CEOs ranked by Harvard Business Review for providing the greatest contribution to...

Interesting news came across my alerts yesterday. A private equity company, Catalyst Investors, made a minority equity investment in Reputation Institute.  This news caused a friend of mine, Bruce Rogers, who is the chief insights officer for Forbes and columnist on thought leadership to write, "Reputation management...