CEO communications Tag

Heard about this site that Republican presidential hopeful Carly Fiorina launched. It is titled FromSecretarytoCEO. It is one way to control your narrative. She uses quotes from prior jobs and media coverage to persuade visitors that she has the chops to run the nation. And she...

Big news this past week when CEO Mary Barra of GM started a Facebook page (see above). Great to see her communicating via social. What I liked best however was the picture of her with volunteers to a GM program (see below). It could not...

Like many people, I've been following the Lufthansa crisis non-stop as more information continues to surface. A recent article in Quartz on the horrific tragedy reminded me of the excellent work that comes out of Oxford Metrica, an analytics and advisory firm on reputational issues. I...