B2C Tag

04 Jul Brand & Reputation Indivisibility Here to Stay

Posted at 17:07h in CCOs, Company behind the brand, Corporate brand, Research, Weber Shandwick 0 Comments

In our most recent survey of top chief communications officers (CCOs) with Spencer Stuart, we asked whether they agreed with the following statement: "Corporate reputation and brand reputation are indivisible today." 84% of global CCOs from the global Fortune 500 agreed with this statement giving...

17 Mar Socializing your CEO reputation

Posted at 17:23h in CEO reputation, Reputation Management, Social CEO 0 Comments

As a big believer in social CEOs (with moderation of course), I found a terrific article to share on how CEOs' usage of social media like Twitter can influence reputation. The article appeared in B2C and is based on research by Crimson Hexagon, a social...