04 Jul Brand & Reputation Indivisibility Here to Stay
Posted at 17:07h
in CCOs, Company behind the brand, Corporate brand, Research, Weber Shandwick 0 Comments
In our most recent survey of top chief communications officers (CCOs) with Spencer Stuart, we asked whether they agreed with the following statement: "Corporate reputation and brand reputation are indivisible today." 84% of global CCOs from the global Fortune 500 agreed with this statement giving...