Summer Reading from Gates

May 21, 2016

Summer Reading from Gates

How much fun is this! An animated summer reading list from Bill Gates. A smart way to communicate without the formality and pomposity that goes with most chief executives. A newer way of storytelling from the top. Clearly, Gates is just sharing with us his favorite books for the summer and does not need to further building his reputation.  He has enough good will already. But it makes him and all the initiatives at the Bill and Melinda Gates Foundation appear even more grounded and ahead of the curve because of his focus on deep thought and learning.

Short, snappy and makes you want to read each book. Clearly, no romance novels. It is entertaining (love the robot), accessible and it feels like he is sitting right next to you having a conversation. And what could be more important than reading a book, an activity we have little time for these days. I like that he only gives you 5 books to read this summer, that’s about one every two weeks. Manageable? Read away (if it ever gets warm here).

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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