Should be mandatory

August 08, 2014

Should be mandatory

When it comes to crises and recovery, I am always all ears. Having written a book on how companies recover and restore their reputations, I am always looking at new advice on spreading lessons learned post-crisis. I just read an interesting way that BP has taken their lessons for others to learn from. CEO Bob Dudley said that they give presentations around the world to policy makers, government officials, industry experts and academics on what they learned from the Gulf of Mexico oil spill. As I think of this, this activity should be mandatory when crises occur that are catastrophic like this one was where lives were lost, business closed and economies threatened. The lessons learned should not just be kept internal but externalized so others can learn and refine their own crisis standards and protocols. BP is doing the right thing. Wish I could get a copy. Wish I could have added into my book. 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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