Shanghai Skyline

June 17, 2008

Shanghai Skyline

shanghai-china-skyline-big.jpgI am visiting our office in Shanghai before heading to Beijing. I was particularly excited to come to Shanghai because my son studied here for six months recently during his semester abroad from college. He has been learning Mandarin since he was about 10 years old and has already spent two summers in Beijing. So I wanted to see Shanghai as he saw the city during his many months here.

 Last night my gracious Weber Shandwick colleagues took me to a restaurant on the Bund that provided a view of the financial center and the old section of the city. The skyline is absolutely extraordinary — gleaming, tall, modern, flashy, whimsical, creative, and bold.  My first reaction was that the financial center looked like Second Life in real life. 

I am learning alot about the reputation of Shanghai and its cosmopolitaness. It is dynamic, energized and rushing to the future.

Just seeing the skyline caught my breathe. Beyond impressive.

Today I will be having lunch with clients, media interviews and even being interviewed on TV about my favorite topic. Reputation is certainly a hot topic here as China deals with the aftermath of the earthquake, the Olympics, globalization and building brand awareness and differentiation for its corporations and its country.

My son has lived in the future and his mom is just learning to understand what he saw.  I have alot of catching up to do.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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