Search and Destroy

November 10, 2006

Search and Destroy

There is a new service available for those worried about their reputation and that of their family. If you are worried about personal information out there about you, your child or your professional reputation, go to Reputation Defender. I first heard about it in Wired. As they say on their beta test web site, their goals are: 1) To search out all information about you and/or your child on the Internet, wherever it may be, and present it to you in a clear report and 2) To destroy, at your command, all inaccurate, inappropriate, hurtful, and slanderous information about you and/or your child using our proprietary in-house methodology.

Several companies are getting into the business of adjusting one’s reputation online. Visible Technologies does something similar. Interesting new business model for reputation worriers. Perhaps a new syndrome –repuphobia — is around the corner for those fretting about what others are saying about them. And repudoctors will soon hang out shingles.

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Leslie Gaines-Ross
Leslie Gaines-Ross

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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