Saying goodbye to Twitter

July 14, 2014

Saying goodbye to Twitter

“I will be closing down my Twitter account today. As I said, wait till QPR gets promoted and I reach 50. I may restart dedicated accounts. Goodbye all. Maybe I return. Been fun. And damn useful. Speak the truth be brave,” said the Malaysian CEO of AirAsia (@tonyfernandes) in his last tweet. “Stand up for what you believe, fight oppression and most importantly, enjoy life. Bye bye all!” [QPR is the Queens Park Rangers, the English Premier League Team, that he owns].

Tony Fernandes was well known for his very active Twitter account. He started in December 2008 and had nearly 900,000 people following him. In his 11,900 Tweets, he made major announcements about the airline, offers, discussion on the industry, sports activities, industry news, birthday wishes, work out in gyms, investor road shows and everything else. He always came up in lists on top 50 socially engaged CEOs and his disappearance from Twitter shocked his fans as this Tweet attests to: “So @tonyfernandes is leaving twitter! It’s been good to have an open engaging chairman with fans. Maybe see you back here someday!!!”

I always loved this story I read about him. When he was 6 years old, he told his dad that he would start an airline on day and his physician father replied: ‘if you make past the doorman of Hilton Hotel, I will be happy.” And boy did he make it to the top.

It is hard to figure out why he deactivated his account and I am not sure why turning 50 makes a difference except that this entrepreneur must be incredibly busy and decided to use his time more efficiently. This departure made me wonder why he did not just say he was limiting himself to fewer tweets so expect less in the future. But it sounds like he made up his mind and Twitter helped get his airline off the ground (so to speak). I am sure his reputation for being a trailblazing social media CEO will continue as he turns to other outlets. Word is that he is using Instagram. Always hate to see a Social CEO bite the dust. 

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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