Reputationally-Targeted Movies

October 09, 2012

Reputationally-Targeted Movies

I wanted to mention an example of a new movie about fracking with Matt Damon that is soon to be released, Promised Land. The reason I want to post about it is that I predicted a few years back that this would become a trend in the reputation landscape and it has. I also like to use my blog as an archive on all things reputation. Lately I have found that when I have a presentation or speech coming up, I can find good examples to use to make my case.  So this blog comes in handy in many ways. 
Promised Land is about a natural gas company salesman, Matt Damon, in rural Pennsylvania and his plan to lease natural gas drilling rights there. The movie, to be released at the end of December, is already raising concerns in the energy industry (according to this article) and they are reportedly distributing research, information about fracking on social media and preparing brochures about fracking to educate the public. It is not clear if the movie takes a stand on fracking but sides seem to be lining up.

The article I read about Promised Land also mentioned an HBO documentary called Gasland on fracking’s impact on the environment and a subsequent energy association documentary in response, Truthland.

All of this is on my mind because of the article I wrote on Reputation Warfare for HBR and how companies can imitate adversaries’ reputational assaults and need not remain defenseless.

I wanted to keep this blog as a bookmark for how reputation strategies are changing over time as companies increasingly take on their opponents. My, how the world of business is changing.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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