Reputation Warfare

November 19, 2010

Reputation Warfare

           An important week for me and I am very proud to share the news with you. An article I wrote — Reputation Warfare — appears in this month’s issue of Harvard Business Review. The issue is themed Social Media and the New Rules of Branding.  Here is the Idea in Brief as HBR likes to call it.
“Companies trying to protect their good names are increasingly coming under assault from small-scale antagonists: dissatisfied customers, disgruntled employees—virtually anyone with a personal computer and an ax to grind. Just as the military learned new strategies to deal with information-based attacks, managers of other organizations can fight back against new-media snipers by applying important lessons.”

The article identifies six strategies for protecting and defending reputation against online antagonists.  Please let me know what you think.

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Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

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