Reputation Trends To Come

December 21, 2014

Reputation Trends To Come

Reputation is on my mind. This is the time of the year when I reflect on reputation trends that have popped up over the past 12 months and that I think have lasting power into 2015 and beyond. I spent the past two days putting those ideas together and editing and re-editing. Am getting closer thankfully. Look for something after Christmas. 

I was curious to read in Barbara Kimmel’s Trust Across America blog an interesting example from a CEO. Rick Holley, CEO of Plum Creek Timber, a Seattle-based real estate investment trust gave back his bonus of nearly $2 million.  Holley said that “he does not believe that he should receive such an award unless Plum Creek’s stockholders see an increase in their investment return.” You do not see that type of offer too often. 

Kimmel has other examples of good things that have happened in 2014. A nice touch to a reputationally-challenged year on many levels.

Share this article: Share on LinkedInTweet about this on TwitterShare on FacebookEmail this to someone
Leslie Gaines-Ross
Leslie Gaines-Ross
lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.

No Comments

Post A Comment